In her years working on Grey Goose and Jägermeister, Shannon Roberts determined five characteristics that enduring, successful event marketers share. Brand Builders now seeks those five pillars in every candidate: articulate, intelligent, dedicated, responsible, and attractive. What makes every single person the most attractive? A fantastic smile. We want smiles that light up a room, inviting personalities, as well as individuals who show up on time and know their brands! Not everyone can be a Brand Builder, and we know this because our managers conduct in-person interviews and screen the candidates personally. We go the extra mile to ensure individuals staffing your event embody our five pillars.
Brand Builders operates on a completely customized database solution that was built from scratch. Each module was developed with one goal: be of greater service to our suppliers, brands and our team. The cutting-edge tool provides reporting for clients: by any date, by every SKU, by all your accounts. Our sales reporting tools detail which samplers are stronger tasters in wine v. spirits and gauge their success against the broader landscape of the market. We relay this information out to the team to emphasize performance standards and goals, which translates to greater awareness of client expectations and ultimately increased sales.
Brand Builders is a founding member of The Association of Beverage Marketing Professionals – a first-of-its-kind association in support of elite marketing companies like Brand Builders. The goal of The-BMP is to establish best practices throughout the United States, so suppliers and distributors recognize the members of The-BMP as the go-to agencies in their respective markets. Members of The-BMP are committed to the highest quality standards for event execution, talent recruitment, and technological advancement of the programming and marketing of the beer, wine and spirits industry. This Association is a cooperative of empowered business owners who are transcending the marketplace.
Brand Builders is the market leader because we understand the keys to a stunning, successful event – and we execute accordingly. Brand Builders contracts our staff using Shannon Roberts’ 5-pillars scale, ensuring top-quality talent, who are then segmented by channel. We emphasize brand –and category – knowledge, affording a variety of Professional Development opportunities. Event marketing is part art, but it’s a lot of science. We apply very real precision to our execution and then measure the effectiveness and sales results of our staff. Accountability is key. A performance-based pay system is the backbone of our compensation to our team, and no event marketing company employs a team of managers who are more engaged and dedicated to our overall commitment to excellence.
A truly exceptional staff is our hallmark and the basis of our stellar reputation. In order to consistently reinforce the importance of top-level performance, Brand Builders established a performance-based pay system. This isn’t a new concept; it’s part of our corporate culture. Consistently top-performing talent earn more. Perhaps it’s a simple concept, yet the benefit of even the most-seasoned of our event professionals understanding that each and every assignment must be be exceptional in order to achieve (or even maintain) the preferred rate CANNOT be overstated.
With our cutting-edge data platform, you'll know exactly what's selling and when the best times are to promote your brand, everywhere in the market.
Great photography tells the story of your events and brand activations. We document every interaction in the market for you.
From the mountains to the ocean, or the entirety of 95 corridor and both Beltways, Brand Builders has you covered with amazing staff.
Brand Builders approaches the client relationship in a different way: we think LIKE A SUPPLIER.
Brand Builders management will, depending on the nature of the event, participate in pre-event meetings and walk-thrus in order to ensure the success of our clients events. Further, we offer set-up services, which include delivering promotional and merchandising materials as well as manufacturing award-winning displays.
All you have to do is ask clients who use us. They all say, "Brand Builders is the best". Take a look at some of our testimonials below for a sample of how our clients rave about us.
You have choices when it comes to promoting your brands. At the end of the day, what matters most is results. Our team has been focused on being the best in the market from day one. It's what makes us different, and it separates us from the competition.
Our cutting edge software platform keeps you in the loop with your brands performance with Brand Builders. You'll know what accounts are the most successful, what times work best, and you'll see the results with clear and concise reporting. You'll have photos of each event in your inbox from our system, and you'll know exactly what kind of impact was made, each and every event. With STiLETTO, you'll always be ahead of the curve.
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Brand Builder - in - Chief
Shannon Roberts earned a reputation for excellence in promotional and event marketing. She believes there's a very real discipline to achieving success in this industry. For nearly eight years she cultivated a team of elite models, who promoted two of the hottest brands in the liquor industry: Jagermeister and Grey Goose Vodka. Juggling multiple brand and hundreds of models comes naturally to Shannon. She started her career in the advertising industry, where managing demanding clients, like America Online (AOL), honed her sophisticated approach to a dynamic and demanding professional environment. Now, as "Brand Builder-in Chief," she adeptly designed a promotional marketing company that is responsive to client requests, rewarding to its personnel, and dedicated to excellence.
We thrill our clients by having staff that are Dedicated, Intelligent, Knowledgable, Articulate and VERY Attractive..
Email: info@mybrandbuilders.com
