Our Founder

Shannon Roberts

Shannon Roberts earned her reputation for excellence in promotional and event marketing while working for the Sidney Frank Importing Company where she cultivated a team of elite Consumer Educators, who engineered the market presence for two of the hottest brands in the liquor industry: Jagermeister and Grey Goose Vodka.

Shannon believes there is a very real discipline to achieving success in this industry: hard work and seamless execution are the results of her right brand; right account staffing model.

She started her career working in adverting throughout her 20s, where managing demanding clients and schedules, liked AOL, honed her sophisticated approach to a dynamic and demanding professional environment. As the CEO of Brand Builders, she adeptly designed a promotional marketing company that is responsive to client requests, rewarding to its personnel and truly dedicated to excellence.

In 2020 Shannon took her love of entrepreneurism a step further and became a Professional EOS Implementer. EOS stand for the Entrepreneurial Operating System, which is a set of simply tools to help business owners achieve everything they want from their business. Shannon uses her decade-long journey with Brand Builders and her training as an implementer to help entrepreneurial businesses become more manageable, more scalable, more profitable and a lot more fun.